Leading design for SeaWorld’s digital transformation. Responsible for redesigning responsive websites, creating native mobile apps, and building integrated on-location digital experiences for 12+ parks. Working directly with SVP of Product to influence broader strategy, roadmap, and resource allocation to achieve product outcomes of driving guest monetization through innovative solutions, and increasing CLV through engaging and elegant digital experiences.

Led discovery & design for upcoming Acute and Perisurgical programs. Concepted design system pilot, and led a top initiative to get mobile and web applications up to WCAG 2.1 AA accessibility standards by end of 2020.

Reimagined current products, envisioned new products & services, and identified strategic opportunities. Led an initiative to modernize the platform’s user experience, rebuild global navigation, and unify the platform. Directed the components, patterns, and templates of our global design system. Contributed to the process, growth, and strategic direction of the UX team as it expanded from 20 to 65 FTEs, managing and mentoring multiple ICs.

UX, UI Designer and acting Product Manager for the Web Builder Framework that makes up the backbone of over 15 products. Was a main contributor to the design system, conceptualized & led mobile redesign and App Builder as we acquired QuickMobile and DoubleDutch, tripling our mobile work force, and many other projects and initiatives.

Led a multi-disciplinary team of 5 on an exploratory design effort to research, discover, conceptualize, and validate new ways of shopping online, connecting the brand with customers through novel and authentic experiences, and raising CLV. Operating like a design agency within the company, we presented concepts to leadership at key intervals.

Sole UX designer on the Sam’s Club apps for iOS and Android, phone and tablet. Projects included IA and navigation redesign, search, sort and filter, home Screen, Club Pickup, Scan & Go, promotions, accounts, and many more. I was also able to dabble in service design with store operations, in-store technology like beacons and kiosks, and associate-facing applications.

Maintaining my previous role’s duties, I added the responsibilities of a UX/UI Designer. Domain ownership spanned website (global), mobile web, Android and iOS native apps. Worked on eBay's Home page, Collections, Following (600MM; 6.0% CTR on eBay Homepage), Feed, Trending, and other browsable professional and user-generated content. Led Engagement Mechanics initiative - an effort to reduce and simplify 20+ years of engagement signals and methods into one holistic, cross-platform system.

Initiated, concepted and directed the eBay 4.0 redesign effort across iPhone, iPad, Android & MobileWeb platforms enabling over $29B in mobile commerce in 2014. The effort led to a global application launch and required tight collaboration with most global product teams, marketing, customer service, core sites and services, and many more. In this role I also served as the steward of cross-platform design and UX coherence.

Product owner for the Android app as it reached 140MM total downloads, avg. 88k/week, 4.5 star rating, and over $9B in mobile commerce in 2014. Created, designed and managed implementation of new features with 5 agile teams, ran A/B tests and iterated on existing features. Helped interview, hire, and scale the Android team to 40+ employees.

PgM at eBay is basically a Project Manager but over multiple domains. As the team’s first PgM, I created the SDLC process, helped hire and onboard 20+ FTEs, maintained release schedules, managed service, engineering and design dependencies, reported product health, timeline, and team status to management, scheduled and led team meetings, stand ups and feature meetings, built and maintained wikis and bug databases.

Co-lead on a team of 10 QEs, managing tasks, test cases and test planning, rote and performed exhaustive global test plans. Since mobile was new I helped define quality metrics and standards for mobile testing at eBay, directly triaged service outages and customer reports and ensured consistent functionality across Web, Android & iOS phone and tablet apps.

Mostly black box testing and bug reporting on popular mobile apps in the very early days of iPhone. Worked on Chegg, Expedia, and eBay apps for iPhone and iPad. CPS was acquired by eBay soon after joining. Great timing.